What does it take to be an entrepreneur? Are there any guiding rules to be one? Are entrepreneurs as charismatic and intellectual as their larger-than-life image seems to be? 'The Startup Diaries' covers the exhaustive journey of six young entrepreneurs from diverse backgrounds, whose achievements by any yardstick make the most inspiring stories for today's generation. The book gives the reader a realistic picture of how new-age startups are being built in India. This book has covered every significant incident in each entrepreneur's life - from conceiving the idea to executing it, from committing mistakes to achieving laurels, from being funded to incurring losses, from approaching the first customer to building the brand. It also throws light on the prevailing ecosystem that exists in this country to support and promote entrepreneurship. While presenting every aspect of a start up in detail, this book does not seek to glorify entrepreneurs, but rather seeks to emphasize that...