From Carol Adler: "If you ask any professional on the career track, they'll be quick to tell you that having a published book is essential. If you give workshops and seminars, in addition to providing a product for back of the room sales, a book serves as a glorified business card. It is part of your Professional Package, your Promotional Tool Kit. "By the time you finish reading this book, I hope you will agree that a published book bearing your byline is a necessity, as important to your business as recruiting and training a competent staff, tracking sales leads, analyzing campaign successes and failures, and maintaining an excellent customer relations department. "In addition to new business leads and enhanced branding, you will experience the rewards of recognition from people who thought they knew who you were and what you stood for, but who now view you with even greater understanding, respect and admiration." ...