A Guide to Practical Marketing serves as an invaluable beacon of light for both practicing marketers and those planning to enter this career path. Whether you're a seasoned professional, a college student pondering your future, or a corporation looking to enhance operations and train your marketers, this book provides the essentials and insight needed to flourish. Marketing guru Ike-Maria Ikechukwu structures the text based on the essential framework of marketing: the marketer, the company, the product, the market, the competitors, and the customers. Utilizing reader-friendly organization, helpful examples, and citing credible sources along the way, Ikechukwu's well-researched and imminently accessible guidebook will serve as your rudder as you navigate the often-murky waters of a unique and ever-changing profession.