The master key to China is based on David Clive Price's experience of advising many Asian and Western companies on their business strategies in China and of setting up his own company in Hong Kong and China. Readers of this book will learn how to: identify the business etiquette, cultures and business customs of China and of its diverse markets; leverage local knowledge to create strong relationships based on trust and credibility; learn vital networking and negotiation skills across China's diverse markets; target global brands and products for China's cities and provinces; become an inspirational leader of a culturally diverse China team. With this second book in his innovative Master Key Series, David Clive Price offers a clear path to transforming your company's abilities to seize the opportunities of the Asian Century.