Daniel Wagner makes a compelling case that anyone can become a recognised Expert following his proven 3 step formula for Expert Success. His proprietary concept of the Expert Success Matrix and his unique take on Personal Branding make this book a practical and useful guide for anyone looking to improve their market value. 'Perception is Reality' claims Wagner, and his book is full of examples of how to increase the perception of your standing in your chosen industry or field. Over the last seven years Daniel Wagner and his team have helped hundreds of individuals and small businesses build powerful online presences, create strategic product portfolios and cultivate loyal followings. This is an important message that will continue to change the fortunes of thousands. Previously this proven 3 step formula has only been taught behind closed doors to an elite group of Daniel's private clients and members of his highest-level coaching programs.