Will Your Organization Still Be Here in Ten Years? It's a familiar story: A company rises to become an industry leader. Competitors try to emulate it. Analysts rave about it. The CEO's picture is splashed across magazine covers. Then the company stumbles, profits erode, and the stock plummets. How does this happen? Why do good companies so often go bad? More important, what can you do to prevent it from happening to your company? In Revival of the Fittest, Donald N.Sull takes a provocative look at corporate failure and proposes a practical new model for effecting change that can vastly increase your organization's lifespan. Ironically, argues Sull, leaders sow the seeds of failure during a company's most successful times, when they make a set of commitments - whether to a core strategy, a key customer, or an innovative manufacturing method - that constitute the company's success formula. Managers become so married to the formula that they can't divorce themselves from...