This project is never intended to deal with theories, themes, and technical aspects of the sales discipline. It is about experiences over the years that highlight my understanding and interpretation of the dynamics that come to play as we practice and execute in line with the broad themes and aspects that form the building blocks of the sales profession. As I navigate through salient sales topics around availability, target management, distribution, retail management and motivation, I never miss an opportunity to portray some of the frustrations I have encountered along the journey.“Consider it sold offers an inside look at the challenges of being an effective sales professional and executive in the beverage industry. It also offers valuable anecdotes and insights for the salespeople in other industries – advice that can be taken to heart by almost anyone who’s sold anything for a living.” –Clarion Review“Awotwi focuses on the human aspects of sales. In fact, the warmth he produces in his text is far from the stereotype of the deceptive fast – talking salesperson.” –BlueInk Review