By the year 2007, Safico had 40 employees and was ontrack to make $ 1.5 million profits for the yearwith a firm projected forecast for the coming years.The company was well established in Lebanon, is aMicrosoft Partner and had somecustomers in the GCC. Safico main business wase-business solutions that is Human capital intensiveand resources. By the end of 2008, everything haschanged; Safico is far from the $ 1.5 millionprofits, a global financial crisis invaded the wholeregions and indirectly affected the Lebanese market,Microsoft the leads generator of Safico reduced theirmarketing budgets and changed their strategyconcerning their partners. This situation in additionto the saturation of theLebanese market pushed Safico to plan for itsInternational presence. But in order to be ready tooperate abroad a set of questions wereposed. Questions include ways to go abroad, mode ofentry, type of market entry, marketing and salesstrategy and competitive analysis...