In the aftermath of ethics scandals and the largest oil spill in history, this mandate has never been stronger.


Doing Good lays out 55 key rules business leaders can follow to prove responsibility and improve their company's reputation, recognizing the intense scrutiny coming from consumers, policymakers and the media. Chapter-by-chapter, Doing Good makes a clear case for a new standard of corporate responsibility, especially for large publicly traded companies who have more opportunities and resources.


Seasoned with practical, common-sense, advice from notable business and political leaders, and a survey of best practices from leading companies, Doing Good challenges today's corporations to help build a better humanity. It covers governance, ethics, philanthropy, diversity, customer relations, globalism, privacy and more.


Doing Good is a must read for anyone who cares about the increasingly important role of business in our society.]]>