As a Project Manager you must have a clear understanding of how to manage and encourage the creative process. Project managers alike are geared toward people management and not creative cycles. Most times they find themselves unable to mitigate conflict and the creative process fails. In my book, I introduced basic management concepts designed to manage the creative environment while setting the stage for innovation. By managing the creative environment, a Project Manager will lay the groundwork for the innovation without forsaking other basic management cycles. Since the main goal of a Project Manager should be to manage scope and the strategical heading of a project; he or she must prove themselves to be a capable leader, able to understand the needs of the team essentially when it comes to how to care for and mitigate innovation in a project environment prior to initiating a creative brainstorming session.