"Rolling the Dice in DC" explains the federal sales game and how it is played in the real world. The market is insider dominated partly out of necessity and partly because procurement rules are outdated. The book is written for managers and sales people, not contract administrators. It describes the day-to-day dogfight of competing and winning in the federal market. Newcomers to the market may be discouraged by some of the topics and truths discussed. Read it if you want to know the good, bad, and the ugly of the federal market, what it takes to enter the market, and the potential returns. The book is not for you if you only want to know how to pick low-hanging federal fruit and whether there is a magic bullet for entering the federal market. The focus is selling, not how to comply with federal red tape and administer federal contracts. The author is the CEO of Fedmarket.com and has more than forty years of experience in selling to the federal market.