A new business initiative in supply chain collaboration (SCC) is Collaborative Transportation Management(CTM), is a business process model in transport. The increasing existence of ICT enables better collaborative interactions between all parties; moreover IT based online-negotiations decrease complexity and ease shipper-carrier relationships. However, CTM proves a better SCC and visibility, including the ability to gain control over transport processes and long-term savings, it is fraught with risk and uncertainty. A development of an aggregated risk profile is needed before adoption of any kind of CTM solution into an enterprise. The purpose of this study is to outline the concept of CTM and analyze the importance in the strategy. In addition, a conceptual model of risk assessment on multi-criteria decision making is given to identify and prioritize risk factors in CTM under uncertain conditions with the perspective of transport services. In the model, Delphi methodology is used to identify potential risk factors; likewise Analytic Hierarchy Process is used to analyze and prioritize the factors. The result shows the corresponding risk factors which are more important than others.