Turbo Sales can be described as Swim with the Sharks meets the The goal. It takes complex sales methodology and presents it in a storyline format much the way The goal presented its insights as a fictional narrative. Told in the first person with ample use of wit and a clear voice, the book traces the journey of chief operating officer,Peter Jordan hired by a venture capital firm in a last-ditch effort to save a fledgling technology company. With only three months until cash runs out, it's a race against time to "turbo-charge" the company's sales. Along the way, Peter Jordan struggles with acceptance of his proven sales methodology and a weak sales staff resistant to change. Peter faces many hurdles as salespeople rebel and quit, IT seems to be working against him, investors balk, and a rogue employee stages an all-out coup. One by one, he overcomes these obstacles until salespeople begin to see results they never dreamed of - faster than they ever thought possible.