This managerial book goes beyond the traditionalthoughts on this subject. It brings you a challenging dimension:Create an entrepreneurial organization and youwill exceed in the realization of your goals and objectives.The entrepreneurial organization thrives on developinginnovation, customer retention, productivity, and growth.Your role and that of other managers has changed dramaticallyin the last decade because two powerful new forceshave joined in the environment. A new social awarenessand demographic shift in the work force coupled with ashrinking of markets in a technological and global landscapedemands new ways of planning, organizing, anddirecting organizations. ESM argues the need for implementationas the force majeure in fulfilling strategic plansand the engagement of the whole organization in strategicmanagement to achieve organizational goals.Inside, you'll be introduced to a new approach to understandingthe economic marketplace in four quadrantsor fields where each determines what strategic responsesare needed to thrive in those fields and which directionthe organization is to go if it is to survive and grow. Thisbook lays out the cycle of corporate products and servicesfrom profitable innovation to decline and failure and offersthe executive a road map to renovate and build theorganization.