Inhaltsangabe:Abstract: Cultural industries, like the sector dedicated to the production of media content, have long been marginal in academic research, arguably because they do not fit pure concepts of the economical, the socio-political, nor the cultural. This relative neglect is in stark contrast to the omnipresence of audio-visual media services in many daily lifes, and the cultural and political significance of such information imparted as media content. These information services fulfil crucial functions for communication, education, inspiration, recreation and entertainment. It also contrasts with the economic dynamism of the sector. In the last two decades, the sector has gone through a ?wave of mergers and acquisitions during the 1980s and 1990s? leading to a ?concentration of ownership to international corporations?. The sector is further characterised by technological change, in particular due to the diffusion and development of Information and Communication Technology (ICT) applications. Meanwhile, initial efforts to conduct cultural accounting from the late 1980s onwards provided evidence that the production and distribution of information as media content accounts a) for a significant part of GNP and employment in most industrialised countries, and b) has tended to expand more rapidly than economies as a whole, i.e. has been a source of economic growth and job creation. Not least for EU policy makers, media content came to be seen as one of the growth sectors in...