Bachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 1,0, Technische Universit?t M?nchen, Sprache: Deutsch, Abstract: In order to react on a broader product portfolio and shortened product life cycles, the usage of platform concepts gains an increasing importance for automotive OEMs to establish cost and time savings. However, current industry best practices and existing literature do not integrate the operations perspective into the planning of automotive platforms to a sufficient extent. Therefore, this thesis discusses:I. the role of the strategic operations planning for platform planning. II. This results in a mixed-integer linear programming approach, integrating the operations perspective into the planning of automotive vehicle platforms. The overall objective is to allocate existing vehicles to an existing set of platform concepts, while minimizing associated cost. III. Based on a numerical case study the use of the newly established model is compared with an incremental platform planning approach. IV. Finally, the benefit of the model is evaluated before the integration of further potential operations aspects gets discussed.