The aim of this book is to reveal the characteristics of Lake Balaton Resort Area, which is one of the most important tourist destinations in Hungary. I would like to introduce the demands and plans to my dearest readers. If you visit the region you will discover the miracles that Lake Balaton offers and you may identify yourselves with them. The research involves identifying the improvements in trade and also wants to find out how the main season tendencies and the changes in the composition of visitors influenced accomodation and catering. A corporate culture in which health is at least as important as the economic objectives set by the company may contribute largely to the employee health promotion. Nowadays enterprises put emphasis on prevention and on the preservation of good physical and mental condition of the co-workers by applying health oriented work organisation because it may improve work efficiency.