высшее образование / учебники для вузов / литература для студентов и педагогов / литература для аспирантов
Communication Across Cultures
A new textbook exploring communication in international management. Provides a comprehensive overview of the field, summarising the key theoretical perspectives and introducing students to the multi-cultural 'big picture' in which global business operates. Experts provide a wealth of cases and other learning and teaching resources.