Task 1 3-10 Analysis of bottle water industry's on Macro environment (social, technological, economic and Legal/Political trends). Task 2 11-21 Case study profiles five leading producer(Nestle Water, Group Danone, Coca Cola, Pepsi Cola, Suntory) who are competing globally and case study base on following information: I. Competitive strategy that each company is pursuing, II. Business strengths and weakness that have shaped the strategy of each company, III. Explained how to explain rivalry between these producers as influenced the strategy of each company. Task 3 22-25 As a CEO of a small regional producer of bottle water company the strategy I will craft and execute to build a sustainable competitive advantage in this dynamic market. 1. Strategy 2. Reasons behind my proposed strategy 3. Actions for implement my strategy Conclusion 25 References 26 Bibliography 27ss Appendices 27-28