The focus of attention on health service in developing world including Ethiopia has been generally directed toward improving coverage rather than quality of services. Lately, however, awareness of this problem has increased, & experts have pointed out the need to let developing countries gain from the progress made in the field of quality assurance. Several studies have shown that quality of care greatly influences the uptake and continuation of use of family planning services. So-far evidence based data related to quality of care in family planning services & reproductive health are inadequate in the study area. Additionally quality of care in family planning services & utilization were not well studied in the study area & still there is under utilization of family planning services. The result of this study will help in addressing critical points for the improvement of contraceptive prevalence rate & reduction of high fertility rate in the study area. The outcome of this study will be also addressed the problem of family planning and reproductive health program & management. Generally the conclusion of this qualitative study will be used for the improvement of quality of care.