You can have the most ground breaking product or service in the world, but if you're not an effective marketer, no one will know...and no one will care. As a small business owner or entrepreneur, you know that you need fast, easy, and effective ways to successfully reel in new customers. Every business is different, but there are core sales and marketing needs that are common to almost every company. By applying the right thinking and insightful strategy, you can deliver cost effective campaigns that build brand value, communicate your message, and attract the customers your business needs to grow and thrive. Hooked demystifies the art of marketing by using the story of Bob, a novice fisherman, who finds that, although he thinks he knows a lot about fishing, his eyes are opened to reality when he accepts mentorship from his experienced friend. Learn along with Bob how targeted application of skill and knowledge increases results exponentially...and how you too can put your bait in...