High Quality Content by WIKIPEDIA articles! The Columbia House brand was introduced in the early 1970s by the Columbia Records division of CBS, Inc. as an umbrella for its mail-order music clubs, the primary incarnation of which was the Columbia Record Club, established in 1955. It had a significant market presence in the 1980s and early 1990s. In 2005, longtime competitor BMG Direct Marketing, Inc. (formerly the RCA Music Service or RCA Record Club) purchased Columbia House and consolidated operations. In 2008, the company (as well as book club operator Bookspan) was acquired by private investment group Najafi Companies, and its name was changed to Direct Brands, Inc. Although Direct Brands shut down music mail-order operations in mid-2009, it continued to use the Columbia House brand to market videos in the U.S. & Canada, selling DVDs and Blu-ray Discs via the controversial practice of negative option billing. DB Media's Canadian assets ceased operating on December 9, 2010 and all...