High Quality Content by WIKIPEDIA articles! Space Chair is a British television and cinema advertisement launched by Toshiba in 2009 to promote its Regza SD LCD televisions. The 60-second piece, following the launch of an armchair into near space attached to a weather balloon, is the second in the "Projects" campaign, following on from Time Sculpture. The launch, which reached 98,268 feet (29,952 m), set a world record for Highest High-Definition Television Commercial. Space Chair formed the cornerstone of a ?3,000,000 advertising campaign in late 2009 and early 2010. The campaign was handled by the advertising agency Grey London. It was directed by Andy Amadeo, who co-scripted the commercial with Nils Leonard. Production was contracted to production company Hungry Man, with additional assistance by JP Aerospace. Post-production was handled by The Mill. Space Chair is a remake of the 2004 film "Escape Vehicle No. 6", by the artist Simon Faithfull. Space Chair premiered on European and...