High Quality Content by WIKIPEDIA articles! Bid Management is software used for the automatic controlling of bids in Search Engine Marketing (SEM). With a bid management tool, any number of search terms (keywords) can be managed via various paid search providers (e.g. Google AdWords or Yahoo). The system automatically transmits changes to bids to the relevant channels, e.g. Google AdWords, via API. The role of bid management here is to determine the relevant optimum bid for each keyword and to continuously adapt it. With most systems, varyingly complicated algorithms are used for this purpose. For the user, the automatic bidding results in time savings and usually an increase in performance. Bid management tools offer additional functions for easier administration of SEM campaigns. These include, amongst others, the areas of keyword expansion, search query analysis and advertising copy suggestions, as well as controlling of the landing page or trademark protection. Often, bid...