China, a very rapid developing country in the 21st century, attracts the world's attention on it's economic growth. With it's Beijing Olympic 2008 successfully held and a great impression has left to the world, China is getting more well-known and international. Just 2 years after, another mega event, Expo 2010 will be held in Shanghai. World Expo 2010 Shanghai China with the main theme "Better City, Better Life", will contribute to human-centered development, scientific and technological innovation, cultural diversity and win-win cooperation for a better future. There is no doubt that the mega-event is a key factor which will push ahead with the tourism development in Shanghai. So what are the possible impacts and the long-term benefits of Expo 2010 to Shanghai's tourism development? What are the opportunities and challenges to symbolize the future tourism potential? For those who are interested in Expo 2010 and its possible impacts on Shanghai tourism development, you can't miss the chance to read this book!