What is the real relationship between our practice and our market? Are there different codes of practitioner practices being ignored for simple generalisations? How can we begin to translate these codes of different practices into greater knowledge and understanding of how coaching works? In our latest edited volume, over 15 experienced individuals share their insights and experiences of how they translate these questions through their practice. They each work in different places in different locations around the world, and each share their leading edges of how they are making it work for them in their market. Sharing their understanding through self-reporting will be valuable for anyone seeking to apply a coaching approach in their own space. And it's the unique code of each person's practice can better inform the field and the wider market of the realities that everyday practitioners operate in, that go beyond the many limitations of currently approved practice.