- Len Schlesinger President, Babson College

former Vice Chairman and COO, Limited Brands

"A retail brand is built from the cumulative effects of its shoppers' experiences over time, making learning from these experiences a strategic priority for retailers in order to drive business value. Converting customers into buyers is the first step in creating a sustained partnership that results in value for all. The strategies introduced in this book will help retailers of all sizes and categories convert their customers' experiences into future buyers."

- Pat Conroy Vice Chairman, Deloitte LLP

& Consumer Products Practice Leader

"Half the battle is finding the right things to measure for your business and industry. Ryski is right that conversion is a critical metric for retailers who care about revenue, profits, and growth."

- Thomas H. Davenport President's Distinguished Professor,

Babson College & Author of Competing on Analytics and

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