Lee's often humorous but sometimes sad documentation of the long-term erosion of buyer-seller relations is a "must read" for corporate managers who want to know why customers suspect their motives and explanations-and for American citizens wanting to know what hit them. -David Mangen, Ph.D., President of Mangen Research and author of multiple books An amazingly insightful and extremely relevant book. The time has finally arrived when consumer power will force business to engage with humanity, authenticity and empathy. -Doug Leather, CEO of REAP Consulting (Pty) Ltd, author of The Customer-Centric Blueprint Recommended reading for customer-centric leaders with a genuine desire to understand customers' sentiment-no matter how much it hurts-and how to meet their expectations for fair and honest treatment. -Bob Thompson, Founder/CEO of CustomerThink Corp. and author of Hooked On Customers