Master's Thesis from the year 2017 in the subject Business economics - Miscellaneous, , language: English, abstract: Universities are considered fundamental segment of the education sector that has been sensitive to external and internal environmental changes. It is evident that the universities in Kenya are operating in a different environment than they did since their inception and face the challenge of choosing which strategy to adopt to cope with this fast paced scenario. The choices made therefore will determine their success or failure. The objective of this study was to identify the determinants of strategic choice among universities in Kenya. This study was guided by contingency and resource dependency theories and reviewed past studies on the topic to identify a knowledge gap. The study employed a cross-sectional survey research design. The target population was the 71 universities in Kenya according to the Commission for University Education. To avoid one person bias, the university registrars and heads of department were identified as the key respondents. The study used primary data which was collected using a structured questionnaire that was either hand delivered or sent online to respondents. A pilot study to pretest and validate the questionnaire was done using 7 universities which represented 10% of the 71 universities in Kenya. The Cronbach's Alpha Co-efficient was computed for the Likert questions which were deemed reliable because they scored reliab...